HoneyLuv Launches New Label 4 THA LUV With “Good Measure”

HoneyLuv is entering a new chapter.

The Cleveland-born DJ and producer has officially launched 4 THA LUV, a new record label and creative platform designed to bring together music, artists, events, mentorship and community within dance music. Kicking off the imprint is HoneyLuv’s latest single, “Good Measure,” featuring Cor.Ece and Gavin Turek.

Released September 25, “Good Measure” serves as an introduction to both the sound and wider vision behind 4 THA LUV — pairing HoneyLuv’s soulful approach to house music with a platform centered around collaboration, creativity and the next generation of talent.

HoneyLuv Sets the Tone With “Good Measure”

“Good Measure” feels right at home within HoneyLuv’s growing catalog, combining an infectious house groove with soulful vocals and plenty of warmth.

A rolling bassline provides the foundation while lively piano chords, crisp percussion and flashes of rave-inspired synths give the production its energy. Rather than overcrowding the track, the different elements work together to create a polished groove that feels equally suited for headphones and the dancefloor.

Gavin Turek takes the spotlight during the first half of the record, delivering a commanding vocal performance that complements the track’s soulful character. Cor.Ece then steps forward in the second half, adding his own lead vocals and harmonies and bringing another dimension to the collaboration.

The result is an uplifting house record that doubles as a fitting introduction to what HoneyLuv wants 4 THA LUV to represent.

More Than a Record Label

While 4 THA LUV will operate as a record label, HoneyLuv’s vision extends well beyond releasing music.

The project is being developed as a broader creative platform connecting music, events, content and mentorship, with an emphasis on inclusivity, innovation and club culture. A major part of that mission will involve creating tangible opportunities for emerging artists and helping develop the next generation of talent.

At its core, 4 THA LUV is intended to create a space where artists, local scenes and communities can come together through dance music — with freedom, connection and self-expression at the center.

For HoneyLuv, launching the label with “Good Measure” carries particular meaning. The track has been with her for two years, making its eventual release through her own imprint a full-circle moment.

“Good Measure is more than a record to me. I made this song two years ago, so finally being able to release it into the world through my own label, 4THALUV, makes this moment that much more special. It feels like full circle. A reminder that some things are worth waiting for, and everything happens when it’s supposed to. This one has been mine for a long time, and now it’s finally yours.”

A Huge Year for HoneyLuv

The arrival of 4 THA LUV adds another milestone to what has already been a major 2026 for HoneyLuv.

Her recent releases include “Don’t Stop” with Muni Long, “I Need U” with TSHA, a remix of 112’s “Dance With Me,” and “High in Ibiza” alongside house music legend Marshall Jefferson and rhys from the sticks.

Her touring schedule has been equally busy. Following an appearance at the US Open Finals afterparty, HoneyLuv’s calendar includes stops at Pacha Ibiza, Boiler Room Los Angeles, Defected Malta, Glitterbox at Amnesia, Amsterdam Dance Event and Harbourlife in Sydney.

The momentum continues an impressive rise for the Cleveland-born artist, who went from DJing in her Los Angeles bedroom during the pandemic to performing at some of dance music’s most recognizable festivals and clubs.

HoneyLuv has since appeared at Coachella, EDC Las Vegas, Brooklyn Mirage, Space Miami, Hï Ibiza, Ushuaïa Ibiza, Pacha Ibiza and Defected Festival Croatia, while collaborating with artists including TSHA, Muni Long, Idris Elba, Seth Troxler and Aluna.

Her breakout record “365 (Thr33 6ix 5ive)”, released through Black Book Records, became one of the defining releases of her rise and has accumulated millions of streams while earning support across the house music scene.

Now, 4 THA LUV gives HoneyLuv another way to shape the culture around her music.

Instead of simply building her own catalog, the new platform gives her an opportunity to spotlight emerging voices, support new talent and create a community around the house and club culture that helped shape her career.

With “Good Measure” providing the opening statement, 4 THA LUV is officially underway — and HoneyLuv’s next chapter is only beginning.

“Good Measure” featuring Cor.Ece and Gavin Turek is out now via 4 THA LUV.